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Developing cultural sensitivity is important from "summary" of Intercultural Communication in Contexts Instructor's Resource Manual by Judith N. Martin,Thomas K. Nakayama,Lisa Bradford,Jolanta A. Drzewiecka

Developing cultural sensitivity is crucial in intercultural communication. This involves being aware of and respectful towards different cultural norms, values, beliefs, and practices. It is important to understand that people from different cultures may have different ways of thinking, communicating, and behaving. By being culturally sensitive, individuals can avoid misunderstandings, conflicts, and unintentionally offending others. Cultural sensitivity also involves being open-minded and willing to learn about other cultures. This can help individuals broaden their perspective, challenge their assumptions, and reduce stereotypes. In today's globalized world, where people from different cultures interact on a daily basis, developing cultural sensitivity is essential for effective communication and building positive relationships. Furthermore, cultural sensitivity can lead to increased empathy and tolerance towards others. By showing respect for different cultural perspectives, individuals can foster mutual understanding and appreciation. This can create a more inclusive and harmonious environment where people from diverse backgrounds feel valued and respected. In addition, developing cultural sensitivity can enhance one's communication skills. By being attuned to cultural differences, individuals can adapt their communication style to be more effective in cross-cultural interactions. This can help in building rapport, establishing trust, and fostering collaboration with individuals from different cultural backgrounds.
  1. Developing cultural sensitivity is an ongoing process that requires self-reflection, curiosity, and a willingness to engage with diversity. By being culturally sensitive, individuals can navigate the complexities of intercultural communication with respect, empathy, and openness.
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Intercultural Communication in Contexts Instructor's Resource Manual

Judith N. Martin

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