Cultural norms influence communication practices from "summary" of Intercultural Communication in Contexts Instructor's Resource Manual by Judith N. Martin,Thomas K. Nakayama,Lisa Bradford,Jolanta A. Drzewiecka
Cultural norms play a crucial role in shaping the way individuals communicate with one another. These norms are the unwritten rules that govern behavior within a particular culture, guiding individuals on what is considered appropriate or inappropriate in social interactions. Communication practices are deeply embedded within cultural norms, as they dictate how individuals should express themselves, interpret messages, and engage with others. For example, in some cultures, direct communication is valued, and individuals are expected to speak their minds openly and assertively. In contrast, in other cultures, indirect communication is preferred, and individuals are expected to convey their messages subtly and with tact.
Moreover, cultural norms also influence nonverbal communication practices, such as gestures, facial expressions, and eye contact. For instance, in some cultures, maintaining eye contact during a conversation is a sign of respect and attentiveness. In contrast, in other cultures, prolonged eye contact may be perceived as intrusive or confrontational.
Furthermore, cultural norms shape the way individuals listen and respond to others. In some cultures, active listening, which involves nodding, making eye contact, and providing verbal feedback, is valued as a sign of engagement and understanding. In contrast, in other cultures, listening quietly and attentively without interrupting is considered respectful and thoughtful. Cultural norms are deeply intertwined with communication practices, influencing how individuals express themselves, interpret messages, and engage with others. By understanding and respecting cultural norms, individuals can navigate intercultural interactions more effectively and build stronger relationships across cultural boundaries.

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