oter
Audio available in app

The way a message is delivered can impact its effectiveness from "summary" of Influence by Robert B. Cialdini, PhD

Think about it this way: imagine receiving the same message from two different people. One person delivers the message in a monotone voice, with little enthusiasm or emotion. The other person, however, delivers the same message with passion, energy, and conviction. Which one are you more likely to pay attention to? Which one are you more likely to remember?The way a message is delivered can have a significant impact on how it is received and perceived. When a message is delivered with enthusiasm and conviction, it can be much more persuasive and compelling. People are more likely to pay attention to a message that is delivered with emotion and energy, as opposed to a message that is delivered in a flat and unenthusiastic manner. In his book 'Influence', Robert B. Cialdini discusses the concept of authority, and how the way a message is delivered can influence its effectiveness. He explains that people are more likely to be persuaded by someone who speaks with confidence and authority, rather than someone who speaks hesitantly or uncertainly. When a message is delivered with authority, it can be more convincing and persuasive. Furthermore, the way a message is delivered can also impact its credibility. If a message is delivered in a clear, concise, and organized manner, it is more likely to be perceived as credible and trustworthy. On the other hand, if a message is delivered in a disorganized or confusing way, it can undermine its credibility and effectiveness.
  1. The way a message is delivered can play a crucial role in how it is received, perceived, and ultimately acted upon. By delivering a message with enthusiasm, confidence, and clarity, you can increase its effectiveness and persuasiveness. Remember, it's not just what you say, but how you say it that can make all the difference.
  2. Open in app
    The road to your goals is in your pocket! Download the Oter App to continue reading your Microbooks from anywhere, anytime.
Similar Posts
Building rapport is essential
Building rapport is essential
Building rapport is essential for establishing a connection with others, allowing you to build trust and credibility. When you ...
Use storytelling to captivate your audience
Use storytelling to captivate your audience
Storytelling is a powerful tool that can be used to captivate your audience and make your message more memorable. By weaving a ...
Use metaphors to explain complex ideas
Use metaphors to explain complex ideas
Metaphors are powerful tools that can help simplify complex ideas and make them more relatable to your audience. When you use m...
Scarcity can create a sense of exclusivity and desirability for certain products or services
Scarcity can create a sense of exclusivity and desirability for certain products or services
Scarcity is a potent motivator that can significantly influence human behavior. When something is seen as rare or in limited su...
Leaders must be adaptable and flexible to maintain influence
Leaders must be adaptable and flexible to maintain influence
Leaders who wish to maintain their influence must possess the ability to adapt and be flexible in their approach. This idea is ...
Recognize the role of language in shaping identity
Recognize the role of language in shaping identity
Language plays a crucial role in shaping our identities. The words we use not only reflect who we are but also influence how we...
Openmindedness is essential in communication
Openmindedness is essential in communication
In order for communication to be effective, it is crucial for individuals to approach conversations with openmindedness. This m...
Continually reassess and adjust strategies
Continually reassess and adjust strategies
The process of continually reassessing and adjusting strategies is crucial in the world of organizing. In order to effectively ...
Use absence to increase respect and honor
Use absence to increase respect and honor
The key to gaining respect and honor lies in knowing when to withdraw. By removing yourself from the public eye, you create a s...
Cultivate mental models to improve decisionmaking
Cultivate mental models to improve decisionmaking
One of the key principles for making better decisions is to cultivate a variety of mental models. These mental models are essen...
oter

Influence

Robert B. Cialdini, PhD

Open in app
Now you can listen to your microbooks on-the-go. Download the Oter App on your mobile device and continue making progress towards your goals, no matter where you are.