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The way a message is delivered can impact its effectiveness from "summary" of Influence by Robert B. Cialdini, PhD
Think about it this way: imagine receiving the same message from two different people. One person delivers the message in a monotone voice, with little enthusiasm or emotion. The other person, however, delivers the same message with passion, energy, and conviction. Which one are you more likely to pay attention to? Which one are you more likely to remember?The way a message is delivered can have a significant impact on how it is received and perceived. When a message is delivered with enthusiasm and conviction, it can be much more persuasive and compelling. People are more likely to pay attention to a message that is delivered with emotion and energy, as opposed to a message that is delivered in a flat and unenthusiastic manner. In his book 'Influence', Robert B. Cialdini discusses the concept of authority, and how the way a message is delivered can influence its effectiveness. He explains that people are more likely to be persuaded by someone who speaks with confidence and authority, rather than someone who speaks hesitantly or uncertainly. When a message is delivered with authority, it can be more convincing and persuasive. Furthermore, the way a message is delivered can also impact its credibility. If a message is delivered in a clear, concise, and organized manner, it is more likely to be perceived as credible and trustworthy. On the other hand, if a message is delivered in a disorganized or confusing way, it can undermine its credibility and effectiveness.- The way a message is delivered can play a crucial role in how it is received, perceived, and ultimately acted upon. By delivering a message with enthusiasm, confidence, and clarity, you can increase its effectiveness and persuasiveness. Remember, it's not just what you say, but how you say it that can make all the difference.
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