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The principles of influence are universal and timeless from "summary" of Influence by Robert B. Cialdini, PhD
The principles of influence are universal and timeless. They are deeply ingrained within human psychology, shaping the way we interact with each other and the world around us. These principles have been studied and observed across different cultures and time periods, revealing their consistent and enduring nature. One such principle is reciprocity, which dictates that we feel obliged to repay others when they have provided us with something. This principle can be seen in various social exchanges, from small favors to grand gestures. By understanding this principle, we can leverage it to influence others by first offering them something of value. Another principle is social proof, which suggests that people will look to the actions of others to determine their own. This principle is evident in situations where we follow the ...
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