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The power of persuasion is rooted in psychological principles from "summary" of Influence by Robert B. Cialdini, PhD
The power of persuasion is deeply embedded in fundamental psychological principles that govern human behavior. By understanding these principles, one can effectively influence others without resorting to manipulation or coercion. One such principle is the concept of social proof, which suggests that people tend to follow the actions of others in an attempt to behave correctly in a given situation. Similarly, the principle of reciprocity plays a significant role in persuasion. When individuals receive a favor or gift, they feel obligated to return the gesture. This innate sense of obligation can be harnessed to persuade others to comply with requests or demands. Another crucial psychological principle is the idea of autho...
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