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Scarcity creates a sense of urgency and drives people to act quickly to acquire limited resources from "summary" of Influence by Robert B. Cialdini
The principle of scarcity is a powerful motivator for human behavior. When people perceive that a resource is limited or in short supply, they are more likely to feel a sense of urgency to acquire it quickly. This sense of urgency can drive people to take action swiftly and decisively in order to secure the limited resource before it runs out. Scarcity not only creates a sense of urgency but also increases the perceived value of the resource in question. When something is scarce, people tend to place a higher value on it and are willing to go to greater lengths to obtain it. This is because scarci...
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