Reciprocity is a powerful social norm from "summary" of Influence, New and Expanded by Robert B Cialdini
Reciprocity is a powerful social norm that has a profound impact on our behavior. It is the idea that we feel obligated to repay others for what they have given us. This norm is deeply ingrained in our society and affects how we interact with one another. When someone does something nice for us, we feel compelled to do something nice in return. This concept of reciprocity can be seen in a wide range of situations, from small favors between friends to large-scale business transactions. It is a universal phenomenon that crosses cultural boundaries and influences human behavior in significant ways. When someone gives us a gift or does us a favor, we are more likely to reciprocate in kind. Reciprocity can be a powerful tool for pers...
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