Influence is a multifaceted concept from "summary" of Influence, New and Expanded by Robert B Cialdini
The idea that influence is a multifaceted concept is one that resonates with many researchers and practitioners in the field of social psychology. This concept acknowledges that there are many different factors that can influence a person's behavior, beliefs, and attitudes. It suggests that influence is not a simple or one-dimensional phenomenon, but rather a complex interplay of various elements. One key aspect of this concept is the recognition that there are multiple pathways through which influence can occur. For example, influence can come from sources such as authority figures, peers, or the media. Each of these sources may use different tactics or strategies to exert influence, and individuals may be more or less susceptible to influence from different sources. Furthermore, the concept of influence as multidimensional suggests that there are different types of influence that can operate simultaneously. For example, a person may be influenced by both social norms and personal beliefs, or by both conscious reasoning and emotional appeals. These different types of influence may interact in complex ways, leading to a more nuanced understanding of how influence operates. Another important aspect of the multifaceted nature of influence is the idea that individuals may be influenced by a combination of factors. For example, a person may be more likely to comply with a request if it comes from a trusted authority figure, is supported by social norms, and appeals to their emotions. This suggests that influence is often the result of a complex interplay of factors, rather than a simple cause-and-effect relationship.- The concept of influence as multifaceted highlights the complexity of human behavior and the various factors that can shape our thoughts, beliefs, and actions. By recognizing the diverse and interconnected nature of influence, researchers and practitioners can gain a more nuanced understanding of how influence operates in the real world, and develop more effective strategies for influencing others.
