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Liking: People are more likely to comply with requests from people they like from "summary" of Influence by Robert B. Cialdini
One of the most powerful factors that can influence human behavior is the principle of liking. People are more inclined to say "yes" to requests made by individuals they know and like. This concept is deeply ingrained in our social norms and interactions, making it a highly effective tool for persuasion. When we like someone, we tend to trust them more and believe that they have our best interests at heart. This trust forms the basis of our compliance with their requests, as we are more likely to be influenced by those we have positive feelings towards. This principle can be seen in various aspects of our daily lives, from friendships to professional relationships. In the realm of persuasion, the principle of liking can be leveraged to increase the lik...
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