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Commitment and consistency play a crucial role in shaping people's behavior and choices from "summary" of Influence by Robert B. Cialdini
People have a deep desire to be seen as consistent individuals. Once they make a choice or take a stand on a particular issue, they feel obligated to behave in a manner that is in line with their previous decision. This desire for consistency is so strong that people will often go to great lengths to avoid appearing inconsistent, even if it means acting against their best interests. Commitment plays a crucial role in this process of shaping behavior and choices. When individuals make a commitment, whether it is explicit or implicit, they are more likely to follow through with that commitment in the future. This is because they have invested their personal identity in the decision they have made, and they feel a sense of obligation to uphold that identity. Consistency is also a powerful tool for influencing behavior. Once people have made a public commitment to a particular course of action, they are more likely to stick to that commitment, even if it requires effort or sacrifice on their part. This is because they do not want to appear inconsistent in the eyes of others, and they are motivated to maintain a positive self-image.- Individuals can harness the power of these psychological drivers to shape their own behavior and choices. They can use these principles to set goals, make decisions, and create habits that align with their values and aspirations. Ultimately, by leveraging the forces of commitment and consistency, people can take control of their lives and steer themselves towards a more fulfilling and successful future.
