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Building rapport is essential in gaining influence over others from "summary" of Influence by Robert B. Cialdini, PhD

Building rapport involves establishing a sense of mutual liking and trust between individuals. When people feel connected to each other, they are more likely to be influenced by each other. This connection can be formed through similarities in interests, beliefs, or backgrounds. By building rapport with others, one can create a foundation for influence to occur. Rapport can be built through various means, such as finding common ground with the other person, showing genuine interest in their thoughts and feelings, and demonstrating empathy towards their experiences. These actions help to create a positive emotional connection that fosters trust and openness. In gaining influence over others, rapport serves as a crucial tool for persuasion. When individuals feel a sense of rapport with someone, they are more inclined to listen to that person's opinions and be swayed by their arguments. This is because people are more likely to be influenced by those they like and trust. Building rapport is not just about being likable; it also involves being authentic and genuine in one's interactions with others. People can sense when someone is being insincere or manipulative, which can harm the rapport that has been established. Therefore, it is essential to cultivate genuine connections with others in order to gain influence over them effectively.
  1. Building rapport is a fundamental aspect of gaining influence over others. By establishing a sense of mutual liking and trust, individuals can create a strong foundation for persuasion to occur. Through genuine connections and authentic interactions, people can increase their ability to influence others and achieve their desired outcomes.
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Influence

Robert B. Cialdini, PhD

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