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Appeal to nobler motives from "summary" of How To Win Friends and Influence People by Dale Carnegie

Instead of trying to manipulate others or appeal to their base instincts, it is far more effective to appeal to their nobler motives. People are inherently driven by a desire to feel important and valued, so by appealing to their higher principles and ideals, you can tap into this fundamental need. When you understand what drives someone at a deeper level, you can tailor your approach to align with their values and beliefs. By appealing to someone's nobler motives, you show them respect and acknowledge their worth as an individual. This creates a sense of connection and understanding, which can lead to more meaningful and productive interactions. When you genuinely care about the well-being and success of others, they are more likely to reciprocate and respond positively to your influence. When you appeal to someone's nobler motives, you inspire them to act in ways that are in line with their own values and aspirations. This not only fosters a sense of empowerment and agency but also encourages them to take ownership of their choices and decisions. By appealing to their sense of purpose and integrity, you can motivate them to strive for excellence and make a positive impact in the world.
  1. Appealing to nobler motives is about building relationships based on trust, empathy, and mutual respect. When you approach others with sincerity and an understanding of their deeper motivations, you can create a strong foundation for collaboration and cooperation. By appealing to the best in people, you can bring out their true potential and inspire them to become the best version of themselves.
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How To Win Friends and Influence People

Dale Carnegie

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