Strategy is forwardlooking from "summary" of How to Think Strategically by Greg Githens
The concept of strategy being forward-looking is rooted in the idea that strategic thinking is not just about reacting to the present, but about anticipating and preparing for the future. Strategic thinking involves looking ahead to identify potential opportunities and challenges, and developing plans that will position you to navigate them successfully. By focusing on the future, strategic thinkers are able to anticipate changes in the competitive landscape, market trends, and customer preferences. This allows them to adapt their strategies proactively, rather than simply reacting to changes as they occur. This proactive approach gives strategic thinkers a competitive advantage, as they are able to stay ahead of the curve and capitalize on emerging opportunities. Another reason why strategy is forward-looking is that it requires making decisions today that will shape the future. Strategic decisions have long-term implications, and the choices you make now will influence your organization's position and success in the years to come. By thinking strategically, you are able to consider the consequences of your actions and make choices that align with your long-term goals. Furthermore, a forward-looking approach to strategy helps you to set goals and priorities that are aligned with your vision for the future. By having a clear sense of where you want to go, you are better able to develop a roadmap for how to get there. This ensures that your actions are purposeful and directed towards achieving your desired outcomes.- The concept that strategy is forward-looking underscores the importance of thinking ahead, anticipating change, and making decisions today that will shape tomorrow. By embracing a forward-looking approach to strategy, you can position yourself and your organization for success in a rapidly changing and competitive environment.
