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Offer competitive pricing from "summary" of How to Sell Anything to Anybody by Joe Girard
When it comes to selling, one of the most important factors to consider is pricing. If your prices are too high, customers will simply go elsewhere. On the other hand, if your prices are too low, you may not make enough profit to sustain your business. That's why it's crucial to offer competitive pricing that strikes the right balance between value and affordability. Competitive pricing means setting your prices at a level that is in line with what your competitors are charging. This doesn't mean undercutting them at every turn – it means offering a fair price that reflects the quality and value of your products or services. By doing so, you show customers that you are serious about providing them with a good deal. When customers see that you are offering competitive pricing, they are more likely to trust you and see you as a reliable business partner. They will feel confident that they are getting a fair deal and will be more inclined to do business with you in the future. This can help you build long-term relationships with your customers and ensure repeat business. In order to offer competitive pricing, you need to do your research. Keep an eye on what your competitors are charging and adjust your prices accordingly. Make sure that you are offering a good value for money – customers are willing to pay a little extra for quality, but they won't overpay for something that isn't worth it. Remember, competitive pricing is not just about setting low prices – it's about finding the sweet spot that maximizes your profits while still attracting customers. By offering competitive pricing, you show customers that you understand their needs and are willing to work with them to find a mutually beneficial solution. This can help you stand out in a crowded marketplace and win over customers who might otherwise have gone elsewhere.
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