Invest in maintaining a strong brand identity and reputation from "summary" of How to Build a Billion Dollar App by George Berkowski
Building a successful app is not just about creating a great product – it's also about cultivating a strong brand identity and reputation. Investing in maintaining a positive image can have a significant impact on the success and longevity of your app. People are more likely to engage with and trust an app that has a strong brand identity, as it conveys professionalism, reliability, and credibility.
Your brand identity is how your app is perceived by your target audience. It encompasses your app's logo, design, messaging, and overall aesthetic. Consistency is key when it comes to branding – your app should have a cohesive look and feel across all...
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