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Knowing your audience shapes your approach and message from "summary" of How to Argue & Win Every Time by Gerry Spence
Every time you step into a space where communication occurs—be it a courtroom, a boardroom, or a casual conversation—the audience becomes the compass guiding your words. Understanding their background, beliefs, emotions, and expectations is essential. A message that resonates with one group may fall flat with another. Tailoring your message to the audience not only fosters connection but also enhances persuasion. Consider the emotional landscape of your listeners. If they are skeptical, your approach should be one of reassurance and credibility. Conversely, if they are enthusiastic, harness that energy to amplify your message. The language you choose plays a pivotal role as well. Technical jargon might impress some, but for a broader audience, simplicity becomes an ally. Strive for clarity and coherence, ensuring that every point builds upon the last, creating a natural flow of ideas. Logical...
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