The role of horror movie posters in marketing and promotion from "summary" of Horror Films of the 1980s by John Kenneth Muir
Horror movie posters in the 1980s played a crucial role in marketing and promotion, capturing the essence of the film in a single image. These posters were designed to entice audiences, drawing them in with striking visuals and provocative imagery. The goal was to create a sense of anticipation and intrigue, sparking curiosity about the film and its storyline. The posters often featured iconic images that would become synonymous with the film itself, such as the menacing silhouette of Michael Myers in "Halloween" or the eerie, blood-soaked handprints of "A Nightmare on Elm Street". These images served as a visual shorthand, instantly evoking the atmosphere and themes of the film in the minds of viewers. In addition to capturing the essence of the film, horror movie posters in the 1980s also played a k...
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