The impact of video stores on the distribution of horror films from "summary" of Horror Films of the 1980s by John Kenneth Muir
In the 1980s, the rise of video stores had a significant impact on the distribution of horror films. As these stores became more prevalent, audiences had greater access to a wide variety of horror movies. This accessibility allowed lesser-known or independent horror films to reach a larger audience than they could through traditional theatrical releases. Furthermore, video stores provided a platform for cult classics and niche horror films to find their audience. These films may not have been widely released in theaters, but they found a home on the shelves of video stores, where horror fans could seek them out and discover hidden gems. The availability of horror films in video stores also contributed to the growth of the genre's fan base. Fans could now easily rent or purchase their favorite horror movies, allowing them to revisit them multiple times and share them with friends. This accessibility helped to foster a sense of community among horror fans, who could bond over their shared love of the genre. Moreover, the rise of video stores also impacted the way horror films were marketed. VHS cover art became a crucial tool for attracting customers, with eye-catching designs and provocative imagery drawing in potential viewers. This shift in marketing strategies influenced the way horror films were packaged and promoted, shaping the audience's expectations and perceptions of the genre.- The impact of video stores on the distribution of horror films in the 1980s cannot be overstated. These stores provided a platform for a diverse range of horror movies to reach audiences, helping to expand the genre's reach and influence. The accessibility and visibility offered by video stores played a crucial role in shaping the landscape of horror cinema during this era.
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