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Start with small, manageable tests from "summary" of Hacking Growth by Sean Ellis,Morgan Brown

When it comes to growth hacking, one of the key principles to keep in mind is the idea of starting with small, manageable tests. This concept is all about taking a systematic and data-driven approach to growth, rather than relying on gut instincts or hunches. By starting small, you can minimize risk and maximize learning, allowing you to quickly iterate and optimize your strategies. The beauty of starting with small tests is that they are low-cost and low-risk. You don't have to commit a huge amount of resources or time to see if a particular strategy will work. Instead, you can set up a simple experiment, gather data, and analyze the results to see if it's worth scaling up. This iterative approach allows you to test multiple ideas simultaneously and quickly weed out the ones that aren't delivering results. Another benefit of starting with small tests is that it forces you to focus on what really matters. Instead of getting bogged down in elaborate, time-consuming strategies, you can hone in on the key metrics that drive growth for your business. This laser-like focus helps you avoid distractions and stay on track towards your growth goals. Moreover, starting with small tests allows you to leverage the power of the scientific method. By setting up controlled experiments and measuring outcomes, you can gain valuable insights into what works and what doesn't. This empirical approach to growth hacking is far more effective than relying on guesswork or intuition.
  1. Starting with small, manageable tests is a fundamental principle of growth hacking that can help you achieve rapid and sustainable growth for your business. By taking a systematic and data-driven approach, minimizing risk, and focusing on what really matters, you can optimize your strategies and drive meaningful results.
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Hacking Growth

Sean Ellis

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