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Imagetext relationships from "summary" of Graphic Design & Reading by Gunnar Swanson

The relationship between images and text is an important aspect of visual communication. They can be used in a variety of ways to convey messages, create impressions and present information in an engaging way. Understanding the interplay between the two is key to effective communication.
  1. Imagetext relationships are a key factor when considering the success of printed media; it is important to understand how visuals and written language supplement each other effectively.
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  3. Examining how images and text interact on the page provides insight into the different ways messages can be communicated.
  4. It's essential to consider the placement of graphics and written content and the emphasis they provide, as this may change the meaning of the message.
  5. Combining graphics and words helps create balance by using the strengths of both components to convey a message.
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Graphic Design & Reading

Gunnar Swanson

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