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A strategy should be backed by sound reasoning and analysis from "summary" of Good Strategy Bad Strategy by Richard Rumelt

A strategy is not a goal or a vision. It is not merely a desired future outcome. A strategy is a way to achieve that desired future. It is a coherent set of analyses, concepts, policies, arguments, and actions that respond to a high-stakes challenge. A good strategy is not just a list of goals or a set of steps. It is a way of thinking, a mindset. A good strategy starts with the identification of the key challenges or obstacles to a goal. It involves a deep understanding of the situation at hand, including the resources available, the capabilities of the organization, and the external environment. Without this understanding, any actions taken are likely to be ineffective or even counterproductive. Sound reasoning and analysis are essential components of a good strategy. Without them, a strategy is likely to be based on wishful thinking or overly optimistic assumptions. It is important to be realistic about the challenges that lie ahead and to base decisions on evidence and logic rather than on gut feelings or intuition. Effective strategies are based on a clear diagnosis of the problem at hand. This involves identifying the root causes of the challenges faced, rather than just the symptoms. By addressing the underlying issues, a strategy is more likely to produce lasting results. Furthermore, a good strategy is focused and coherent. It involves making hard choices about where to allocate resources and which opportunities to pursue. This requires discipline and a willingness to say no to tempting but ultimately distracting options.
  1. A good strategy is not just a plan or a set of actions. It is a way of thinking, a mindset that is based on sound reasoning and analysis. By understanding the challenges at hand, making clear diagnoses, and making tough choices, a good strategy can lead to effective and lasting results.
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Good Strategy Bad Strategy

Richard Rumelt

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