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Use BATNA to strengthen your position from "summary" of Getting to Yes by Roger Fisher,William Ury,Bruce Patton
When you negotiate, it is important to have a strong alternative to any agreement you may reach. This is known as your Best Alternative to a Negotiated Agreement, or BATNA. Your BATNA is your fallback option in case negotiations do not go as planned. By having a strong BATNA, you can strengthen your position and increase your bargaining power. Having a strong BATNA allows you to negotiate from a position of confidence. If you know that you have a viable alternative to the current negotiation, you are less likely to make concessions that are not in your best interest. This can help you avoid settling for an agreement that does not meet your needs or objectives. Additionally, knowing your BATNA can help you set realistic goals for the negotiation. By understanding what your alternatives are, you...
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