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Negotiation is a process of communication from "summary" of Getting to Yes by Roger Fisher,William Ury
Negotiation is more than just exchanging offers and demands. It is a process that involves communication between parties with differing interests. Effective negotiation requires a clear understanding of each party's needs, interests, and concerns. Without open and honest communication, it is difficult to reach a mutually beneficial agreement. During the negotiation process, parties must communicate their interests and needs clearly to each other. This exchange of information allows parties to understand where there may be common ground and where there may be areas of disagreement. By communicating openly, parties can work towards finding solutions that address the needs of all involved. Communication is not just about talking, but also about listening. In negotiations, it is crucial to listen to the other party's perspective and concerns. By activel...
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