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Develop your BATNA from "summary" of Getting to Yes by Roger Fisher,William Ury
When preparing for a negotiation, it is essential to have a strong alternative plan in case the negotiation does not go as expected. This alternative plan is known as your BATNA, or Best Alternative to a Negotiated Agreement. Developing your BATNA is crucial because it gives you leverage and power during a negotiation. To develop your BATNA, you must first identify all possible alternatives to reaching an agreement with the other party. This could include seeking alternative suppliers, exploring different solutions, or even walking away from the negotiation altogether. By considering all possible options, you can determine which alternati...
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