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Communication is key in negotiation from "summary" of Getting to Yes by Roger Fisher,William Ury
Effective communication is essential in the negotiation process. Without clear and open lines of communication, misunderstandings can easily arise, leading to confusion and potential conflict. When both parties are able to clearly express their needs, concerns, and interests, they are more likely to find common ground and reach mutually beneficial agreements. In order for communication to be successful in negotiation, it is important for both parties to actively listen to each other. This means paying attention to not only what is being said, but also to the underlying emotions and motivations behind the words. By being attentive and empathetic listeners, negotiators can gain a better understanding of the other party's perspective and work towards finding solutions that meet both parties' needs. In ...
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