Stay focused on your goals to stay motivated from "summary" of Get Clients Now! by C. J. Hayden
To keep yourself going, you need a clear vision of what you are working toward. This vision is your goal. Goals provide a focus for your marketing activities. When you know what you want to achieve, you can design your action plan to accomplish it.
Set specific, measurable goals with deadlines. If your goals are vague or open-ended, it is easy to lose motivation. Define exactly what you want to accomplish, how you will know when you have achieved it, and by when. For example, instead of saying, "I want more clients," say, "I will have two new clients by the end of the month."
Write your goals down and review them regularly. This keeps them in front of you and reminds you of what you are working toward. When you write them down, you make them concrete and real. You are more likely to take action on a goal that is in writing than one that is just floating arou...
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