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Framing: presenting information in a certain way from "summary" of Gatilhos mentais by Gustavo Ferreira
Framing is a powerful tool that can be used to influence the way information is perceived by others. By presenting information in a certain way, we can shape how it is interpreted and ultimately guide people towards a particular decision or belief. One common example of framing is the use of positive language to describe a product or service. By highlighting its benefits and desirable qualities, we can create a more favorable impression in the minds of consumers. On the other hand, using negative language or focusing on drawbacks can have the opposite effect, leading people to view the product in a less favorable light. Another way that framing can be used is by providing context or comparisons that influence how information is understood. For example, presenting statistics in a certain way can make them seem more or less significant, depending on what is being emphasized. By framing the data in a particular light, we can influence how it is interpreted and the conclusions that are drawn from it. Framing can also be used to create a sense of urgency or importance around a particular issue. By highlighting the potential consequences of inaction or the benefits of taking immediate action, we can motivate people to make a decision or change their behavior.- Framing is a versatile tool that can be used in a variety of settings to shape perceptions, guide decision-making, and influence behavior. By understanding how framing works and being mindful of how we present information, we can harness its power to achieve our goals and communicate more effectively.
