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Emotions: key driver of decisionmaking from "summary" of Gatilhos mentais by Gustavo Ferreira
Emotions play a fundamental role in the decision-making process. Our choices are often guided by how we feel rather than by rational thinking. When faced with a decision, our emotions can heavily influence the outcome, leading us to make choices that may not necessarily be the most logical or rational. Emotions have the power to sway our decisions because they tap into our deepest desires, fears, and motivations. When we feel a strong emotion, such as excitement or fear, it can cloud our judgment and lead us to act impulsively. This is why advertisers and marketers often use emotional triggers to appeal to consumers, as they know that emotions can drive action. Moreover, emotions can also impact our perception of risk. When we are feeling optimistic or confident, we may be more willing to take risks and make bold decisions. On the other hand, if we are feeling anxious or fearful, we are more likely to play it safe and avoid taking risks. In addition, emotions can influence our relationships with others and how we interact with them. For example, if we are feeling happy and content, we may be more generous and willing to help others. Conversely, if we are feeling angry or frustrated, we may be more likely to act impulsively and without considering the consequences.- Emotions are a key driver of decision-making because they are deeply intertwined with our thoughts, behaviors, and actions. By understanding the power of emotions, we can better navigate the complexities of decision-making and make more informed choices.
