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Quality management is important for ensuring customer satisfaction from "summary" of Fundamentals of Management (For B.Com, BBA, BBM and BMS) by J.P. Pathak
Quality management plays a crucial role in ensuring customer satisfaction. By focusing on quality control, a company can meet or even exceed customer expectations, resulting in increased customer loyalty and positive word-of-mouth. This, in turn, can lead to repeat business and a strong reputation in the market. When a company implements effective quality management practices, it can identify and address any issues or defects in its products or services before they reach the customer. This proactive approach not only helps in preventing customer complaints but also saves the company time and resources in the long run. Customers are more likely to be satisfied when they receive high-quality products or services that meet their needs and expectations. Quality management also helps in building trust with customers. When a company consistently delivers high-quality products or services, customers are more likely to trust the brand and become loyal customers. Trust is a crucial factor in customer satisfaction, as customers are more likely to do business with a company they trust and believe in. Furthermore, quality management can help a company differentiate itself from competitors. In today's competitive market, where customers have plenty of choices, offering high-quality products or services can be a key differentiator. Customers are willing to pay a premium for quality, and by focusing on quality management, a company can create a competitive advantage that sets it apart from others in the market.- Quality management is essential for ensuring customer satisfaction. By focusing on quality control, building trust with customers, and differentiating from competitors, a company can not only meet customer expectations but also exceed them, leading to long-term success and growth in the market.
