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Innovation and creativity are essential for organizational success from "summary" of Fundamentals of Management (For B.Com, BBA, BBM and BMS) by J.P. Pathak
In the dynamic and competitive business environment of today, organizations need to constantly innovate and be creative to stay ahead of the competition. Innovation and creativity are not just buzzwords but are essential for organizational success. They are the driving forces that propel organizations towards growth and sustainability. Innovation involves coming up with new ideas, processes, products, or services that can help an organization improve its performance and gain a competitive edge in the market. It requires a culture that fosters creativity, experimentation, and risk-taking. Without innovation, organizations risk becoming stagnant and irrelevant in the rapidly changing business landscape. Creativity, on the other hand, is the ability to think outside the box, challenge the status quo, and come up with novel solutions to problems. It is about unleashing the creative potential of employees and encouragin...
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