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Managers should set challenging yet achievable goals from "summary" of First, Break All the Rules by Marcus Buckingham,Curt Coffman

The key to effective goal-setting lies in striking the delicate balance between pushing employees to achieve more while ensuring that the goals set are within their reach. Setting goals that are too easy may lead to complacency, while goals that are too difficult can demoralize and overwhelm individuals. Managers must aim to challenge their employees with goals that stretch their capabilities and drive them to improve, without setting them up for inevitable failure. When goals are challenging yet achievable, employees are more likely to stay engaged and motivated. They feel a sense of accomplishment when they achieve these goals, boosting their confidence and morale. This sense of achievement drives them to continue pushing themselves to reach even greater heights, fostering a culture of growth and development within the organization. It is essential for managers to understand the individual strengths and weaknesses of each employee when setting goals. By tailoring goals to each employee's capabilities, managers can ensure that they are challenging enough to inspire growth, yet attainable enough to prevent discouragement. This personalized approach to goal-setting shows employees that their manager understands and values their unique skills and contributions, increasing their commitment to achieving these goals. Furthermore, setting challenging yet achievable goals encourages employees to step out of their comfort zones and embrace new challenges. This not only helps them develop new skills and enhance their capabilities but also fosters a culture of innovation and continuous learning within the organization. Employees are more likely to take risks and explore new opportunities when they are motivated by goals that push them to grow and improve.
  1. The art of goal-setting lies in finding the delicate balance between challenge and achievability. When managers set goals that are both challenging and achievable, they inspire their employees to reach new heights, foster a culture of growth and development, and drive innovation and continuous learning within the organization. By understanding the individual strengths and weaknesses of each employee and tailoring goals to their capabilities, managers can ensure that their team is motivated, engaged, and driven to succeed.
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First, Break All the Rules

Marcus Buckingham

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