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Market efficiency ensures prices reflect all available information from "summary" of Financial Markets and Institutions, Global Edition by Frederic S. Mishkin,Stanley G. Eakins

Market efficiency is a key concept in financial markets that has significant implications for investors and the economy as a whole. It refers to the idea that prices in financial markets incorporate all available information, meaning that assets are always priced at their fair value. This concept is based on the Efficient Market Hypothesis, which suggests that it is impossible to consistently outperform the market because prices already reflect all available information. In an efficient market, investors cannot expect to earn abnormal returns by simply picking stocks or timing the market. This is because any information that could potentially lead to abnormal returns is quickly incorpor...
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    Financial Markets and Institutions, Global Edition

    Frederic S. Mishkin

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