Search data can uncover hidden biases from "summary" of Everybody Lies by Seth Stephens-Davidowitz
Search data can uncover hidden biases. When we search for information online, we tend to be more honest than when we are face-to-face with someone. We reveal our true feelings and thoughts in the privacy of our own screens. This data is valuable because it reflects our inner thoughts, desires, and biases that we may not even be aware of ourselves. By analyzing search data, researchers can uncover hidden biases that may not be apparent in traditional surveys or interviews. For example, when studying racial biases, researchers found that people were more likely to search for derogatory terms related to African Americans than they were to admit to holding racist beliefs in surveys. This shows that search data can provide a more accurate picture of people's true attitudes and beliefs. Another example of hidden...
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