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Search data can reveal personal insecurities from "summary" of Everybody Lies by Seth Stephens-Davidowitz

Search data provides a unique window into the deepest corners of the human psyche. When people type their innermost thoughts and feelings into a search engine, they are often revealing more than they realize. These searches can expose personal insecurities that individuals may not be willing to admit openly. For example, analysis of search data has shown that many people are secretly worried about their relationships. They may search for information on topics like "signs your partner is cheating" or "how to save a marriage." These searches reveal a level of anxiety and uncertainty that individuals may not be comfortable discussing with others. In addition to relationship insecurities, se...
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    Everybody Lies

    Seth Stephens-Davidowitz

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