Everybody lies, but search data tells the truth from "summary" of Everybody Lies by Seth Stephens-Davidowitz
In the digital age, people reveal their true selves when they think nobody is watching. They may lie to others, but they do not lie to their search engines. The anonymity provided by the internet allows individuals to express their innermost thoughts, fears, and desires without fear of judgment or consequences. This unfiltered data offers a rare glimpse into the human psyche, painting a more accurate picture of who we really are. Traditional methods of data collection, such as surveys and questionnaires, are flawed because people often provide socially desirable responses rather than the truth. In contrast, search data provides a candid look at what people are truly thinking and feeling. By analyzing the words and phrases people type into search engines, researchers can uncover hidden truths about society that would otherwise remain undiscovered. Search...
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