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Data shows people's real desires and fears from "summary" of Everybody Lies by Seth Stephens-Davidowitz

Data has a way of revealing the truth about people's desires and fears. When individuals are asked directly about their preferences or anxieties, they may not always provide honest answers. Social desirability bias often comes into play, leading people to give responses that they believe are more socially acceptable. However, when individuals are online, they tend to be more candid. This is where the power of data comes into play. By analyzing the digital footprints that people leave behind, we can gain insights into their innermost thoughts and feelings. Search engine queries, social media posts, and online interactions provide a treasure trove of information about what people truly care about. People are more likely to reveal their true selves when they believe they are anonymous. This anonymity allows individuals to express their deepest desires and fears without fear of judgment. The data does not lie. It off...
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    Everybody Lies

    Seth Stephens-Davidowitz

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