The importance of achieving likeability and trustworthiness cannot be understated from "summary" of Enchantment by Guy Kawasaki
Achieving likeability and trustworthiness is crucial in any interaction, whether it be in business or personal relationships. These two qualities are the foundation for building strong connections with others, as they form the basis of how we are perceived by those around us.
When we are likeable, we are able to easily connect with people on a personal level. It allows us to build rapport and establish a sense of trust with others, making it easier to influence and persuade them. Likeability is often the key to making a positive first impression, as people are naturally drawn to those who are friendly, approachable, and genuine.
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