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Enchantment requires a deep understanding of human psychology from "summary" of Enchantment by Guy Kawasaki

Enchantment is not a one-size-fits-all concept. It requires a deep understanding of human psychology in order to truly captivate and influence others. By understanding what motivates people, what fears they have, and what desires drive them, one can create a powerful enchantment that resonates with their audience on a deep level. Human psychology is complex and nuanced, and mastering it is no easy feat. It requires empathy, insight, and the ability to see beyond surface-level interactions. By delving into the intricacies of human behavior, one can uncover the keys to unlocking hearts and minds, shaping perception...
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    Enchantment

    Guy Kawasaki

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