Authenticity is fundamental to creating lasting enchantment from "summary" of Enchantment by Guy Kawasaki
To create lasting enchantment, authenticity is key. People can sense when someone is being genuine and when they are not. When you are authentic, you build trust with others. This trust is the foundation for creating a strong connection with people that will stand the test of time. It is not enough to just put on a facade of enchantment, you have to truly believe in what you are doing and be passionate about it. When you are authentic, your enthusiasm shines through and captivates those around you.
Authenticity also helps you to stand out in a world full of noise and distractions. When you are true to yoursel...
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