Musk founded Tesla Motors to disrupt the auto industry from "summary" of Elon Musk by Ashlee Vance
Elon Musk set out to create Tesla Motors with the explicit goal of shaking up the auto industry. He saw a sector that had remained largely unchanged for decades, dominated by big, slow-moving companies that seemed more interested in protecting their profits than in innovating. Musk believed that the time was ripe for a disruptor to come in and challenge the status quo, pushing the industry forward into a new era of sustainability and technological advancement. Musk's vision for Tesla was not just about building electric cars; it was about fundamentally changing the way people thought about transportation. He wanted to show the world that electric vehicles could be just as sleek, powerful, and desirable as their gas-guzzling counterparts, if not more so. By creating high-performance electric cars like the Roadster and the Model S, Musk sought to prove that sustainable transportation could also be exciting and aspirational. But Musk's ambitions went beyond simply making electric cars cool; he wanted to transform the entire automotive ecosystem. By developing a vertically integrated business model that encompassed everything from manufacturing to sales and service, Musk aimed to upend the traditional dea...
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