Create a value ladder from "summary" of Dotcom Secrets by Russell Brunson
The concept of creating a value ladder is crucial for any business looking to maximize its profits and customer lifetime value. A value ladder is essentially a series of products or services that you offer to your customers, with each one increasing in price and value. By creating a value ladder, you can lead your customers on a journey from your lowest-priced product to your highest, offering them more value at each step.
The idea behind a value ladder is to provide your customers with different options at various price points, catering to a range of budgets and needs. This allows you to capture customers at different stages of their buying journey, making it more likely that they will continue purchasing from you over time. By offering a range of products or services, you can appeal to a broader audie...
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