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Data collection and analysis should occur simultaneously to refine and develop theory from "summary" of Discovery of Grounded Theory by Barney G Glaser,Anselm L Strauss
The process of developing theory involves continuous interaction between data collection and analysis. As researchers engage with the data, they are simultaneously refining and developing their theoretical understanding of the phenomenon under study. This iterative process allows for the emergence of new insights and ideas that can shape the direction of the research. By collecting and analyzing data concurrently, researchers are able to test and refine their theoretical concepts in real-time. As new data is collected, it can be compared and contrasted with existing data to identify patterns and relationships that may not have been apparent initially. This constant back-and-forth between data collection and analysis helps to ensure that the theory is grounded in the empirical evidence. Moreover, the iterative nature of data collection and analysis allows researchers to explor...
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