Understand motivation to design effective behavior change interventions from "summary" of Designing for Behavior Change by Stephen Wendel
To design effective behavior change interventions, it is crucial to have a deep understanding of motivation. Motivation is the driving force behind human behavior, influencing the choices we make on a daily basis. By understanding what motivates individuals, designers can create interventions that resonate with them on a personal level.
Motivation can be intrinsic or extrinsic, with intrinsic motivation coming from within oneself and extrinsic motivation coming from external factors. Designers must consider both types of motivation when designing interventions, as different individuals may be motivated by different factors. By tapping into these motivations, designers can create interventions that are more likely to be successful in inducing behavior change.
To understand motivation, designers must first conduct thorough research to uncover the underlying reasons behind a specific behavior. This may involve conducting surveys, interviews, or observations to gain insights into what drives individua...
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