Personalization can enhance user engagement from "summary" of Design for How People Think by John Whalen Ph.D.
Personalization is a powerful tool in the designer's toolkit. By tailoring a user's experience to their individual preferences and needs, you can create a more engaging and meaningful interaction. This can take many forms, from customizing the content that a user sees to recommending products or services based on their past behavior. When users feel that a product or service has been designed specifically for them, they are more likely to feel a sense of connection and ownership. This can lead to increased engagement and loyalty over time. By showing users that you understand their needs and preferences, you can build trust and rapport that can be difficult to achieve through more generic approaches.
Personalization can also help to reduce cognitive load for users...
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