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Mental models shape how people interact with products from "summary" of Design for How People Think by John Whalen Ph.D.
Mental models are the frameworks that people use to make sense of the world around them. These mental models shape how people interact with products by influencing their expectations and behaviors. When designing products, it is essential to understand these mental models to create a user experience that aligns with users' existing understandings. Users bring their mental models to every interaction with a product. These mental models are based on users' past experiences, knowledge, and beliefs. They help users predict how a product will work, what actions are possible, and what outcomes to expect. If a product deviates too much from users' mental models, it can lead to confusion, frustration, and ultimately, a poor user experience. Designers need to take into account users' mental models when designing products. By aligning the product's interface and functionality with users' mental models, designers can create a more intuitive and user-friendly experience. This involves using familiar design patterns, language, and interactions that resonate with users' expectations. To understand users' mental models, designers can conduct user research, such as interviews, surveys, and usability testing. By gaining insights into users' thought processes and behaviors, designers can identify common mental models and design products that cater to these expectations.- Designers can create products that feel natural and intuitive to use. This approach not only improves the user experience but also increases user satisfaction and loyalty. Ultimately, designing products with users' mental models in mind leads to more successful and impactful products.
