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Cognitive load should be minimized to optimize user experience from "summary" of Design for How People Think by John Whalen Ph.D.

To create a successful user experience, designers must understand the importance of minimizing cognitive load. Cognitive load refers to the amount of mental effort required to complete a task. When users are presented with information that is too complex or difficult to process, their cognitive load increases, making it harder for them to effectively engage with a product or service. By reducing cognitive load, designers can optimize the user experience and increase the likelihood of user engagement. This can be achieved through various design strategies, such as simplifying complex information, providing clear instructions, and minimizing distractions. When users are able to easily understand and navigate a design, their cognitive load is lowered, allowing them to focus on the task at hand. O...
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    Design for How People Think

    John Whalen Ph.D.

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