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Purpose is not static and must evolve from "summary" of Deep Purpose by Ranjay Gulati

Purpose is not fixed in stone; it is a living, breathing entity that must adapt and grow over time. In today's fast-paced and ever-changing world, organizations cannot afford to cling to outdated purposes or strategies. What may have worked in the past may no longer be relevant or effective in the present. Therefore, it is essential for leaders to constantly reevaluate and evolve their organization's purpose to stay competitive and meet the needs of their stakeholders. As markets shift, technologies advance, and consumer preferences change, organizations must be agile and responsive in order to survive and thrive. This means being willing to let go of old ways of thinking and doing things, and embracing new ideas and approaches that align with the current reality. It also means being open to feedback and criticism, and being willing to learn from mistakes and failu...
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    Deep Purpose

    Ranjay Gulati

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