Organizations with purpose attract top talent from "summary" of Deep Purpose by Ranjay Gulati
When organizations are driven by a deep purpose, they create a magnetic pull that attracts top talent. This isn't just about offering attractive salaries or perks, but about tapping into something deeper that resonates with individuals on a personal level. Purpose-driven organizations are able to connect with employees in a way that goes beyond the transactional nature of work. Instead of just showing up to collect a paycheck, employees feel a sense of belonging and fulfillment that comes from contributing to something larger than themselves.
Top talent is drawn to organizations that are guided by a clear and compelling purpose because it gives their work meaning and significance. When employees feel like they are part of something meaningful, they are more engaged, motivated, and committed to delivering their best work. This sense of purpose creates a sense of shared identity and unity that transcends individual differences and promotes collaboration and teamwork. Employees are more likely to go above and beyond what is required of them when they feel connected to a highe...
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