Leaders must embody and champion purpose from "summary" of Deep Purpose by Ranjay Gulati
Leaders play a critical role in shaping an organization's purpose and ensuring that it is not just a lofty statement but a guiding principle that permeates every aspect of the business. To be effective in this role, leaders must embody the purpose themselves, living and breathing it in their words and actions. By demonstrating their commitment to the organization's purpose, leaders inspire others to do the same, creating a shared sense of meaning and direction. Championing purpose requires more than just lip service - it involves actively promoting and reinforcing the organization's purpose in everything that leaders do. This could mean making decisions that align with the organization's values, communicating the purpose effectively to employees and stakeholders, and holding themselves and others accountable for upholding t...
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