Leaders must embody and champion purpose from "summary" of Deep Purpose by Ranjay Gulati
Leaders play a critical role in shaping an organization's purpose and ensuring that it is not just a lofty statement but a guiding principle that permeates every aspect of the business. To be effective in this role, leaders must embody the purpose themselves, living and breathing it in their words and actions. By demonstrating their commitment to the organization's purpose, leaders inspire others to do the same, creating a shared sense of meaning and direction. Championing purpose requires more than just lip service - it involves actively promoting and reinforcing the organization's purpose in everything that leaders do. This could mean making decisions that align with the organization's values, communicating the purpose effectively to employees and stakeholders, and holding themselves and others accountable for upholding the organization's purpose. When leaders embody and champion purpose, they create a sense of unity and coherence within the organization. Employees feel connected to something larger than themselves, which can increase their engagement, motivation, and commitment to the organization. In turn, this can lead to improved performance, innovation, and resilience in the face of challenges. Furthermore, leaders who embody and champion purpose can foster a culture of trust, transparency, and authenticity within the organization. When employees see their leaders living out the organization's purpose in a genuine and consistent manner, they are more likely to trust in the organization's values and vision. This can strengthen employee loyalty, retention, and satisfaction, ultimately contributing to the organization's long-term success.- Leaders must lead by example when it comes to embodying and championing purpose. By consistently demonstrating their commitment to the organization's purpose and inspiring others to do the same, leaders can create a sense of shared purpose that drives organizational performance and success.
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